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3 Hours CE: Understanding 6 Generations: How to Connect & Engage

August 26, 2026 9:30 AM - 12:30 PM (EDT)

Description

Today's real estate market spans six generations of buyers and sellers—each with distinct motivators, preferences, and communication styles. This interactive CE course goes beyond surface-level generational stereotypes to explore the psychology behind client decision-making, helping REALTORS® identify what truly drives different age demographics and how to connect with them authentically. Rather than a one-size-fits-all approach, this course equips agents with practical tools for reading a situation and tailoring their approach to each client's unique needs. Expect a lively, conversation-driven session that keeps everyone engaged—making your CE credit hours fly by while you walk away with real, applicable strategies for building stronger client relationships.

Location

METRO SOUTH ASSOCIATION OF REA

From I-75, take exit 233 to Morrow. Off the ramp, Head North on GA-54. Take an immediate right onto Adamson Parkway, just past the Drury Inn. MSAR will be at the end of Adamson Parkway in the cul-de-sac. Students will park to the left of the building and enter under the large atrium on the right side.
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